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October 08, 2019 2 min read


ANTIDOTE 1848 Hair CareBig Brothers Big Sisters of Northeast Wisconsin (BBBSNEW), and Freshair Salon in De Pere are proud to announce a partnership to help children feel more confident this season.  Together, we are helping children realize their potential and confidently build their futures through one-to-one mentoring.  Our “Show us your #FreshairLook” program focuses on self-esteem and self-care.  And a portion of ANTIDOTE 1848 sales in November go to support Big Brothers Big Sisters.

“We believe that positive self-care using healthy, high quality products that are friendly to the environment helps builds confidence .... Bringing our missions together to help celebrate kid confidence is a natural fit,” shared Christopher Jensen, Freshair Salon owner and ANTIDOTE 1848 Hair Care ambassador.

Participating Littles will join their Bigs at a special “slime” (shampoo) making workshop on November 3 and get free haircuts from Freshair salon and ANTIDOTE 1848 Hair Care. The #FRESHairLook campaign culminates with Bigs and Littles on the red carpet at Taste of the Town on Nov. 8where they will greet guests and share what they learned.

“Anything that Big Brothers Big Sisters can do help children feel more confident, especially with the challenges so many children face today, is a benefit,” said Katie Hess, BBBSNEW executive director.“We are proud to partner with Freshair Salon and ANTIDOTE 1848 Hair Care  to give our Littles one more opportunity to be their best selves, and with their Bigs at the side, what could be better?” 

Join us or make a donation to support this important work!

ANTIDOTE 1848 is a line of organic, plant-based hair care products made with environmentally friendly processes. The line was developed by Wisconsinites Abigail Kuehl and David Calle. More information is available at antidote1848.com.

Freshair Salon is a full service hair and skin care salon founded in De Pere in 2004 by stylist Christopher Jensen. More information is available at freshair-salon.com.

Big Brothers Big Sisters of Northeast Wisconsin is the premier youth mentoring organization serving Brown, Door and Shawano counties, serving more than 600 children in 2018. Our mission is to create and support one-to-one mentoring relationships that ignite the power and promise of youth. Founded in 1972, we are a 100 percent donor and volunteer supported nonprofit organization.

Big Brothers Big Sisters of Northeast Wisconsin, 520 N Broadway St., Suite 220, Green Bay, WI 54303, (920) 498-2227

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